The Roblox Innovation Awards 2025 (formerly known as the Bloxy Awards) are set to showcase the platform’s most creative experiences and talented creators this September. With nominations now closed and voting approaching, the gaming community is buzzing with predictions about which games and creators will take home the coveted awards. Here’s everything you need to know about this year’s top contenders and the voting process.
Table Of Contents
What Are the Roblox Innovation Awards?
The Roblox Innovation Awards represent the evolution of the beloved Bloxy Awards, rebranded to better reflect the platform’s focus on innovation and creativity. This prestigious ceremony celebrates the most outstanding developers, experiences, and content creators who have made significant contributions to the Roblox ecosystem throughout the year.
The 2025 ceremony will take place on Saturday, September 6, 2025, in San Jose, California, during the Roblox Developers Conference. Unlike previous years, this event combines both virtual and in-person elements, making it accessible to the global Roblox community while maintaining the excitement of a live awards show.
Major Award Categories for 2025
The Innovation Awards feature over 20 categories designed to recognize excellence across different aspects of the Roblox platform. The main categories include:
Experience Categories:
- Best New Experience
- People’s Choice
- Best Collaboration
- Best Adventure Experience
- Best Party & Casual Experience
- Best Obby & Platformer Experience
- Best Survival Experience
- Best Roleplay & Avatar Sim Experience
Creator Categories:
- Best UGC Creator
- Best Video Star
Innovation Categories:
- Best Use of IP
- Best Use of Immersive Marketing
Each category represents a different facet of the Roblox ecosystem, from game development to content creation and brand partnerships.
Top Contenders and Predictions
Grow a Garden: The Phenomenon
The biggest story heading into the 2025 awards is Grow a Garden, the viral farming simulator that has shattered multiple records. Created by a 16-year-old developer in just a few days, this simple yet addictive game has achieved unprecedented success:
- Over 21.9 million concurrent players on July 19, 2025
- Fastest Roblox experience to hit 1 billion visits
- Currently holding the record for the highest concurrent users in gaming history
Community discussions suggest Grow a Garden could dominate multiple categories, with players jokingly predicting it might win everything from “Best Simulation Experience” to “People’s Choice”. However, some developers have raised concerns about whether such rapid, unprecedented growth should be subject to additional scrutiny.
Established Powerhouses
Brookhaven RP remains a consistent favorite, maintaining its position as one of the most-played experiences with over 58 billion visits. Its simple roleplay mechanics and social focus make it a strong contender for “Best Roleplay & Avatar Sim Experience.”
Blox Fruits continues to dominate the action-adventure category with its One Piece-inspired gameplay and loyal fanbase. With over 20 billion visits and regular updates, it’s likely to compete strongly in action-related categories.
Adopt Me! and Doors also remain popular choices, each bringing unique gameplay elements that have sustained long-term player engagement.
UGC and Video Creator Predictions
The creator categories are highly competitive, with established names like KreekCraft (previous two-time winner of Best Video Star)15 facing competition from emerging talent. The community has been actively discussing favorites like Waffle Trades and various UGC creators who have pushed creative boundaries throughout 2025.
How to Vote in the Innovation Awards
Voting Timeline
While nominations closed on June 16, 2025, at 5 PM PST, the voting phase typically opens closer to the ceremony date. Based on previous years, voting usually becomes available in July or August.
Voting Process
The voting process has evolved significantly from previous years. In 2024, Roblox introduced an interactive voting hub experience within the platform itself. Players could:
- Access the Voting Hub: A dedicated Roblox experience where all voting takes place
- Daily Categories: Special “quickfire” categories that open for 24-hour voting periods
- Predictions System: Users can predict winners to earn points
- Rewards: Points can be redeemed for exclusive UGC items related to the awards
Earning Rewards
The prediction system adds an engaging gamification element to the voting process. Players who correctly predict winners earn points that can be exchanged for limited-time UGC items, making participation rewarding beyond simply supporting favorite creators3.
Community Concerns and Discussions
The Innovation Awards haven’t been without controversy. Many community members have expressed concerns about the shift from the original Bloxy Awards format, feeling that the new system favors corporate partnerships and high-traffic games over genuine innovation4.
Key criticisms include:
- Lack of categories recognizing technical innovation
- Focus on “Best Use of Immersive Marketing” feels too corporate
- Concerns about vote manipulation and bot activity
- Missing genres and categories that were present in previous Bloxy Awards
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Industry Impact and Significance
The Innovation Awards serve as more than just a celebration—they’re a barometer of trends within the Roblox ecosystem. Winners often see significant boosts in player engagement, while the awards themselves influence development trends across the platform.
The success of games like Grow a Garden has sparked discussions about what constitutes “innovation” in gaming, particularly as simple, accessible experiences compete against complex, years-in-development projects.
Conclusion
The 2025 Roblox Innovation Awards promise to be the most competitive yet, with record-breaking games like Grow a Garden challenging established favorites across multiple categories. While the voting process hasn’t opened yet, community predictions suggest we’ll see some surprising wins alongside expected victories for platform stalwarts.
Stay tuned for the voting hub launch and make sure to participate in the prediction system to earn exclusive rewards. Whether your favorites win or not, the Innovation Awards represent the incredible creativity and passion that drives the Roblox community forward.
FAQs
Q: When do the 2025 Innovation Awards take place?
A: The ceremony is scheduled for Saturday, September 6, 2025, in San Jose, California, during the Roblox Developers Conference.
Q: Have nominations closed for 2025?
A: Yes, nominations closed on June 16, 2025, at 5 PM PST. Voting will open closer to the ceremony date.
Q: What happened to the Bloxy Awards?
A: The Bloxy Awards were rebranded as the Roblox Innovation Awards to better reflect the platform’s focus on innovation and creativity.
Q: Can I earn rewards for voting?
A: Yes, the Innovation Awards typically feature a prediction system where correct predictions earn points redeemable for exclusive UGC items.
Q: Will Grow a Garden win multiple categories?
A: While it’s a strong contender due to its record-breaking success, the final results depend on community voting and competition from other popular experiences.
